Beer Mix - the traditional drink reinvents itself

Beer is one of the oldest and most consumed alcoholic beverages in the world. In 2017, the global beer market was valued at $ 593.024 million and is expected to reach $ 685.354 million by 2025. The growth rate is expected to be 1.8 percent from 2019 to 2025. Beer is and remains a real institution as a beverage accompanying to hearty dishes and as a standard drink for chilled refreshment after a long day at work and on social occasions. The traditional drink is presented in a completely new look with mixed beer drinks. Beer Mix beverages are conquering the market and are no longer limited to adding lemonade. The most popular flavours in the DACH region include lemon and lemonade, elderberry, lime, orange, grapefruit, raspberry, apple, herbs, ginger, mango, cola and berry mixes. The trend “Taste Experience” and the associated urge for unusual flavours have a strong influence on the beverage industry, so that consumers are looking for innovative tastes. Taking current trends and market developments into account, AUSTRIA JUICE develops fresh and interesting beverage concepts in the field of beer mix beverages.